Is the olive oil tasting suitable for beginners?

Yes, the guided tasting is designed to introduce visitors to the sensory characteristics of extra virgin olive oil and is accessible for all experience levels.

Are there accessibility accommodations?

Picualia is accessible for visitors using wheelchairs and strollers, ensuring an inclusive experience for all guests.

Are beverages included with the degustation menu?

No, drinks are not included and should be purchased separately if desired.

Can children participate in the tour?

The experience is recommended for guests aged 16 and over due to the depth of tasting and culinary elements.

Is photography allowed inside the olive mill?

Photography policies can vary, so it’s best to ask staff upon arrival; some areas may have restrictions due to safety or proprietary processes.

How large are the tour groups?

Group sizes are kept small, with a maximum of eight participants to ensure a personalized experience.

Explore Jaén’s Finest Olive Oil Experience with Degusta Jaén and Aureum Tasting Menu

Located in the olive-rich province of Jaén, Spain, Degusta Jaén offers an immersive adventure into the world of extra virgin olive oil (AOVE) production combined with a culinary journey recognized by Michelin. This unique experience unfolds at Picualia, one of Spain’s most advanced olive oil mills, situated just off the Madrid-Cádiz highway near the town of Bailén. Visitors gain an insider’s view of how olives, the region’s celebrated crop, transform into some of the world’s finest oils through a blend of traditional know-how and cutting-edge technology.

The tour begins with a guided walkthrough of Picualia’s state-of-the-art facilities. From the moment the freshly harvested olives arrive, you’ll witness the intricate steps that preserve the oil’s purity—crushing, malaxation, and cold extraction. Picualia’s commitment to quality is evident in its meticulous processing, optimizing flavor, aroma, and nutritional profile. This behind-the-scenes look reveals why Jaén’s AOVE is often hailed as liquid gold.

Next comes the highlight for many: a guided tasting that sharpens your palate to the nuances distinguishing early-harvest oils. Expert tasters walk you through sensory attributes—from robust fruity notes to subtle hints of bitterness and pepperiness—unlocking a deeper appreciation for the region’s olive varieties. This segment educates and excites, connecting the senses to centuries of olive cultivation heritage.

The experience culminates in a carefully crafted tasting menu at AUREUM by Picualia, the region’s first restaurant embedded in an olive cooperative. Awarded the 2025 Michelin Bib Gourmand, AUREUM blends Jaén’s rich agricultural tradition with modern culinary innovation. Each dish highlights local ingredients elevated by the distinct character of Picualia’s oils, creating a harmonious dance of flavor and texture. While drinks are not included, the meal itself offers a singular journey into Andalusian gastronomy, from farm to table.

Degusta Jaén isn’t just a visit; it’s a multifaceted encounter with one of Spain’s culinary treasures. Perfect for food lovers, cultural explorers, and anyone curious about sustainable agriculture, it provides a deeper understanding of Jaén’s landscape and lifestyle. Whether you’re planning a day trip from Bailén or a longer stay in Andalusia, this thoughtful experience stands out for its blend of education, craftsmanship, and palate-pleasing moments.