Adventure Brief
Explore Jamaica's vibrant Seven Mile Beach and the iconic Rick's Cafe. Soak in the lively island atmosphere, enjoy thrilling cliff jumps, and take in stunning sunsets.
3–4 hours
easy
Family Friendly
No Experience Required

Explore Jamaica's vibrant Seven Mile Beach and the iconic Rick's Cafe. Soak in the lively island atmosphere, enjoy thrilling cliff jumps, and take in stunning sunsets.
More ways to explore the area's outdoor wonders
Imagine the sun kissing your skin as you stroll along Negril's renowned Seven Mile Beach. Powdery-white sands stretch before you, spotted with lively bars offering vibrant island drinks and restaurants filled with the rich scents of Jamaican cuisine. The rhythmic pulse of reggae music vibrates through the air, enticing you to dance between dips in the azure Caribbean Sea. After soaking in the beach's carefree atmosphere, venture to Rick's Cafe, perched on majestic cliffs. Here, thrill-seekers can take the plunge—from dizzying heights—into crystal-clear waters below. As the sun sets, the sky ignites in brilliant hues of orange and pink, a breathtaking backdrop to a day well-spent. This is Jamaica's invitation to relax at your own pace, invigorated by its natural beauty and spirited culture.







Difficulty
easy
Duration
3–4 hours
Fitness Level
Suitable for all fitness levels, no strenuous activities involved.
Wildlife
History
Rick's Cafe opened in 1974 as the first public bar and restaurant in the area, quickly becoming a hotspot for cliff diving enthusiasts.
Conservation
Visitors are encouraged to engage in responsible tourism by minimizing waste and respecting local customs and environments.

Reserve your spot on the Rick’s Cafe & Seven Miles Beach Guided Tour From Montego Bay today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Pack Smart
Though refreshments are readily available, bringing a reusable water bottle and snacks can be practical for this adventure.
Sun Protection
The Jamaican sun can be intense; wearing sunscreen, a hat, and sunglasses is essential for comfort and safety.
Mind Your Steps
Cliff diving is thrilling but demands caution. Ensure you're comfortable before trying any jumps.
Cash is King
Many local vendors and establishments prefer or only accept cash, so it's wise to carry some Jamaican currency.
Sunscreen
A must-have for protection against the coastal sun.
Swimwear
Ideal for enjoying both the beach and cliff diving.
Camera
Capture the stunning scenery and thrilling moments for memories.
Beach Towel
Useful for relaxing on the beach after a swim.