Do I need prior experience with Instagram?

No, the course is designed for beginners and walks you through each step clearly.

Is this course suitable for any type of small business?

Yes, it covers strategies that can be tailored for a wide range of business types.

Will I get lifetime access to the course materials?

Please check the course details, but typically online courses offer at least temporary access post-purchase.

Are there any additional costs beyond the course fee?

No extra costs beyond enrollment, though having a business account on Instagram is free.

Can I ask questions during the course?

Yes, expert instructors provide opportunities to clarify and engage throughout the class.

Will this course cover Instagram advertising?

It focuses mainly on organic growth tactics but introduces basic advertising concepts for business accounts.

Instagram Marketing Strategies for Small Businesses Online

In today’s digital landscape, small businesses seeking visibility and connection can tap into the powerful potential of Instagram through this focused online course. Designed for shop owners, freelancers, and budding entrepreneurs, the course demystifies how to build a compelling business presence on Instagram in just two hours. Centered around Brooklyn, New York—a vibrant hub for creatives and startups—this class equips participants with the tools to craft posts that resonate and analytics that guide smarter content choices.

The course opens with setting up a Business account, an essential step to access Instagram’s suite of marketing features including advertising options and detailed performance metrics. From there, attendees learn strategic posting techniques that align with their brand's voice and audience habits. Timing is key: discover how to schedule posts for maximum engagement, including ideal days and hours spotlighted by Instagram algorithm trends.

Unique to this course is its deep dive into hashtags and tagging—critical for broadening reach and fostering community interaction on the platform. Participants gain insights on how to identify relevant hashtags and tag partners or customers creatively to amplify engagement. This kind of targeted strategy helps small local brands stand out in a crowded digital market.

With hands-on expert guidance, this online offering not only empowers small business owners with essential social media marketing skills but also nurtures confidence in digital storytelling. It is an accessible, actionable resource suited for any business looking to build a loyal, engaged following without overwhelming upfront investment.

Whether launching a first Instagram page or scaling an existing account, this course delivers streamlined, practical instruction that can transform an online presence in today’s competitive e-commerce era.

About BRIC

BRIC is a Brooklyn-based media education and production organization offering hands-on classes, workshops, and certification courses across audio, video, photography, and digital media. Located in Brooklyn, New York, BRIC operates the BRIC Media Lab and BRIC Media Center and collaborates with the Central Library to deliver in-person and online learning opportunities.

Course offerings cover a broad skill set: audio production and studio technique, podcasting and radio formats, video editing with Adobe Premiere, DaVinci Resolve color grading, motion graphics with After Effects, Photoshop and Lightroom, DSLR and mobile filmmaking, field audio, and stop-motion animation. Classes range from short workshops like two- and three-hour sessions to multi-day certification courses and twelve-hour skill intensives.

BRIC lists technical and creative classes such as Audio Production in the Studio, Studio Podcasting (Certification Course), Video Editing with Premiere (Certification Course), Photoshop Essentials, Intro to DaVinci Resolve, Intro to Color Grading with DaVinci Resolve, Motion Graphics with After Effects, and TV Studio Intensive. The organization also provides projects-focused sessions including Make a Movie on Your Phone, Shoot Amazing B-ROLL, Street Photography, and Make a Podcast on Your Phone.

Many offerings are available online as well as at BRIC's physical locations and partner sites, enabling flexible access for learners. With a catalog that includes certification classes, online courses, and community-centered workshops, BRIC provides practical, skill-based training for aspiring creators, producers, and media professionals.

Instructors include industry practitioners and media educators who focus on hands-on practice, project feedback, and real-world workflows to prepare students for creative careers and portfolios.