Great East Rail Trail Ride is a cycling event operator based in Nowa Nowa, Victoria, offering fully supported rides and related services along the rail trail in East Gippsland.
The business runs an Event Entry option that provides camaraderie, nature immersion and empowerment within a welcoming community, with friendly assistance, medical support and entertainment along the route. For riders who prefer not to camp, accommodation upgrades are available as a 4-night getaway, with choices including family cottages, glamping tents, retro vans and an 'Easy Camp' option; linen and towels are provided with these upgrades. Bike hire includes Trek and Giant models, offered in standard and low step-through frames, with e-bike options for riders seeking assisted climbs; every rental comes with a helmet and paniers for day-to-day convenience over the three-day ride.
In addition to the Great East Rail Trail Ride offerings, the organisation also promotes the Great South Rail Trail Ride for 2026, a five-day cycling itinerary through South Gippsland featuring daily rides, local cider tastings, brewery visits and overnight accommodations, with routes designed for multiple skill levels and a supportive crew. All services center on safe, accessible rail-trail riding experiences originating from Nowa Nowa, Victoria. The business emphasizes practical support, equipment quality and flexible accommodation to help riders of varying abilities enjoy multi-day cycling in Gippsland. Riders can select entry only or combine event entry with bike hire and accommodation upgrades, creating a tailored multi-day experience that balances support, comfort and scenic riding along Gippsland's rail trails and community.