Jump from limestone ledges into clear Caribbean water, catch live reggae, and close the day with Negril’s famous sunset. This private 2–6 hour excursion blends supervised cliff dives, beach time on Seven Mile Beach, and local culture at Rick’s Cafe.
More ways to explore the area's outdoor wonders
You arrive on the western edge of Negril as the sea opens into long, pale sand and a low line of limestone cliffs. Salt-swept wind tugs at your shirt; vendors call out for cold drinks; local divers pace the lip of Rick’s Cafe, measuring a run and a graceful drop into the blue below.
Difficulty
moderate
Duration
2–6 hours
Fitness Level
Comfortable swimming ability and basic agility for short climbs and jumps; generally suitable for people in average fitness.
Wildlife
History
Negril evolved from a fishing community into a tourism center in the mid-20th century, with Rick’s Cafe opening in the 1970s and popularizing cliff diving as a local attraction.
Conservation
Reef health is sensitive to sunscreen and anchoring; choose reef-safe products and support local operators who use mooring buoys and minimize waste.
Reserve your spot on the Private Excursion to Rick's Cafe Negril's Majestic 7 Mile Beach today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Check the jump heights
Cliff spots range from about 10 to 35 feet; only jump where depths and lifeguards are confirmed.
Bring reef-safe sunscreen
Strong sun and reflective water increase UV exposure—choose reef-safe SPF and reapply after swimming.
Wear water shoes for rocky entries
Rocky approaches at some cliff access points can be slippery—closed-toe water shoes protect feet.
Carry small cash
Vendors, tipping, and food at Rick’s Cafe are primarily cash-friendly—keep Jamaican dollars or small bills.
Swimsuit
Quick-drying suit for swimming and cliff jumping.
summer
Water shoes
Grip and foot protection on rocky approaches and reef areas.
summer
Reef-safe sunscreen
Protects skin and local coral ecosystems from chemical sunscreens.
summer
Dry bag or waterproof phone case
Keeps valuables and phones dry while you swim or during sudden spray.