The Sin Gusano Project is a London-based specialist that curates focused tastings and events dedicated to agave spirits, including mezcal and tequila.
The project offers public masterclasses, seasonal thematic sessions, ticketed pairing evenings, and private, small-group tastings led by experienced hosts. Events take place in London venues and in private-home settings when noted, presenting rare bottles, vintage expressions, and producer-driven selections.
Signature experiences include introductory tastings that explain the differences between tequila and mezcal, region-focused masters like the Mexican Road Trip, terroir-driven sessions that reveal how land and production shape flavour, and limited-seat events such as vintage Ocho tequila tastings.
Seasonal and celebratory gatherings—New Year’s Eve early and late sessions, cheese and mezcal pairings, and inaugural meetings with guest experts—extend the calendar offering.
The Sin Gusano Project works with recognised figures from the agave world; sessions feature hosts such as Jon, who conducts private tastings of exceptional mezcals, and guest experts including Gaby Moncada and Jesse Estes at curated events.
Reservations, ticket terms, and venue hours are communicated per event; for example, some sessions note that Sorbito closes at 10 pm. Refund and booking policies are set per offering, including refundable first-drink terms for certain reservations.
Focused on education and exploration, The Sin Gusano Project combines carefully selected spirits, storytelling, and guided tasting technique to help attendees deepen their appreciation for agave drinks. Attendees range from curious beginners to experienced collectors seeking rare mezcal and tequila perspectives, with tickets and capacity limited for more attentive, educational tastings and thoughtful conversation.