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Inside Three Brothers Wineries: Behind the Label Tour - Rochester

Inside Three Brothers Wineries: Behind the Label Tour

Genevaeasy

Difficulty

easy

Duration

60 minutes

Fitness Level

No special fitness required; comfortable walking for about an hour.

Overview

Uncover the artistry behind Three Brothers Wineries and Estates on a detailed 60-minute guided tour. Witness the transformation from grape to glass while sampling exclusive wines.

Geneva, New York

Behind the Label Guided Tour

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About This Adventure

Discover the fascinating transformation of grapes into wine on an exclusive behind-the-scenes tour. Led by an expert guide, you'll explore the production facilities and gain insight into the craftsmanship behind Three Brothers and War Horse products. Enjoy 4-5 samples during this memorable 60-minute experience. Reserve your spot today!

Have you ever wondered how a grape turns into your favorite glass of wine? Join us on an exclusive behind-the-scenes tour, where we'll peel back the curtain and unveil the production magic.

Our expert guide will lead you on a journey through the heart of our production facilities. This tour is the perfect experience for craft beverage enthusiasts, curious minds, or anyone who wants to appreciate the dedication and craftsmanship behind Three Brothers and War Horse products.

Space is limited on this tour, so be sure to book your reservation in advance! Comfortable shoes are recommended, as the tour involves some walking.

Age: All ages are welcome Includes: 60-minute tour with 4-5 samples

Adventure Tips

Wear Comfortable Shoes

The tour involves walking through production areas and barrel rooms—closed-toe shoes are recommended.

Reservations Required

Tours have limited capacity, so book your spot in advance to secure your place.

Bring a Designated Driver

You will sample wine during the tour, so plan accordingly with transportation arrangements.

Arrive Early

Arriving 10–15 minutes early ensures you don’t miss the start and can check in calmly.

Local Insights

Wildlife

  • White-tailed deer are commonly seen grazing near the vineyards at dusk.
  • Red-tailed hawks frequently soar overhead, scanning the open fields.

History

The Finger Lakes region has a rich heritage of winemaking dating back to the 19th century, shaped by both European immigrants and native American agricultural practices.

Conservation

Three Brothers Wineries prioritize sustainable viticulture, minimizing chemical use and conserving water to protect the Finger Lakes ecosystem.

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Adventure Hotspots in Rochester

Frequently Asked Questions

Recommended Gear

Comfortable Walking Shoes

Essential

Essential for navigating the winery’s indoor and outdoor production areas safely.

Light Jacket or Sweater

Winery production areas and cellars can be cooler, so layering is beneficial.

spring|fall|winter specific

Reusable Water Bottle

Stay hydrated throughout the tour, especially during summer visits.

Notebook and Pen

Useful for jotting down tasting notes or winemaking insights shared during the tour.