Combine mud-splattered adrenaline with a sunset finale at Rick’s Cafe on this half-day transfer from Montego Bay. Ride ATVs through jungle lanes and finish at Negril’s cliffs and 7‑Mile Beach for food, live music, and optional cliff jumps.
More ways to explore the area's outdoor wonders
You rumble out of Montego Bay before the heat peaks, the van humming as coastline gives way to green. At the ATV base an expanse of lanes opens—mud, rutted tracks and shaded trails threading through cultivated gardens and a bird aviary where parrots wheel overhead. The machines answer every twist; the track pushes, the trees close in, and you feel the small triumph of each berm and puddle cleared.
Difficulty
moderate
Duration
4–5 hours
Fitness Level
Reasonable mobility and ability to hold onto the ATV for short bursts; suitable for most active travelers.
Wildlife
History
Negril was historically a fishing community that developed into a tourist destination in the mid-20th century; Rick’s Cafe opened in the 1970s and helped popularize the west end’s sunset culture.
Conservation
Coastal reefs near Negril are sensitive—use reef-safe sunscreen, avoid standing on coral, and follow local guidelines to limit erosion and marine damage.
Reserve your spot on the ATV Ride And Negril 7Mile Beach & Rick’s cafe Tour From Montego Bay today and enjoy a trusted, highly rated experience designed to help you make the most of your adventure.
Wear closed-toe shoes
ATV trails are muddy and can be slippery—sturdy shoes protect feet and improve control.
Bring a small dry bag
Keep phone, wallet and sunscreen dry during the ATV portion and at the beach.
Time it for sunset
Plan to arrive at Rick’s Cafe at least 30 minutes before sunset for the best views and music.
Cliff-jump with caution
Cliff diving is optional—obey guide assessments and avoid jumping after heavy rain when currents can be unpredictable.
Closed-toe shoes
Protects feet on muddy trails and provides traction for mounting/dismounting ATVs.
Dry bag or waterproof phone case
Keeps electronics and valuables safe from splashes and mud.
Reef-safe sunscreen
Protects skin while minimizing harm to coral near Negril’s shoreline.
Reusable water bottle
Hydration is essential in tropical heat—fill before leaving Montego Bay.