Wine & Culture Days with Ooh Provence in Marseille

Situated in the heart of Provence-Alpes-Côte d'Azur, the city of Marseille offers more than its famous Mediterranean coastlines. Just a short drive away lies Aix-en-Provence, a historic town rich with vibrant street markets and renowned wineries. Ooh Provence crafts an immersive day-trip experience that stitches together Aix-en-Provence’s culinary heritage, fine wine, and modern art, anchored around two exceptional estates: Château Beaupré and Château Bonisson.

This journey begins amid the bustling energy of Aix-en-Provence’s historic food market. Here, travelers encounter local producers offering seasonal herbs, olives, cheeses, and fresh produce, grounding visitors in the region’s agricultural roots. This authentic market scene provides a vivid introduction to Provence’s flavors before heading into the countryside.

Château Beaupré, a family-run winery established in 1890, stands as a testament to generations of winemaking tradition. The estate’s vineyards spread over limestone-rich soils typical of the region, contributing to the distinctive profiles of their reds and rosés. Guests receive guided tastings focused not just on flavor but on terroir, vineyard practices, and the heritage embedded in each bottle.

The adventure culminates with a visit to Château Bonisson, a converted 18th-century farmhouse known for integrating contemporary art into its grounds. The fusion of rustic charm and modern creative expression creates a uniquely Provencal cultural encounter, inviting visitors to absorb the landscape through both visual and sensory appreciation.

Ooh Provence stands out in the outdoor adventure scene for blending sensory engagement with authentic regional storytelling. It is ideal for travelers who want a deeply rooted, thoughtfully paced experience—far from the clichéd tourist track—offering a textured understanding of Provence’s land, history, and artistry.