Love Norwich Food connects visitors and locals with Norwich’s diverse food and drink scene. The organisation curates self-guided, pay-as-you-go experiences that showcase independent eateries, market stalls, producers, and local specialties. Love Norwich Food highlights Norwich’s role as home to the UK’s largest open-air market and celebrates local products such as the city’s renowned mustard.
The flagship experience, A Feast of Norwich - Pay as you go Self Guided Food & Drink Tour, invites participants to explore hundreds of independent food and drink spots across the city at their own pace. The pay-as-you-go model offers flexibility: guests choose where to eat, how much to spend, and how long to stay at each stop. Curated suggestions, maps, and exclusive local discounts are provided to make sampling multiple venues straightforward and affordable.
Love Norwich Food operates as a local resource rather than a guided tour operator; the emphasis is on discovery, empowerment, and on supporting independent businesses. Information and recommendations reflect the city’s evolving food scene and the organisation’s connections with vendors and market traders. Practical details—including pay-as-you-go pricing, self-guided navigation, and available discounts—are clearly communicated to help visitors plan a relaxed, food-focused day in Norwich. Visitors can customise their route, discover seasonal produce, save with partner discounts, and enjoy a self-directed culinary adventure tailored to every appetite. Book online.